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“I feel tremendous guilt… The short-term, dopamine-driven feedback loops that we have created are destroying how society works,” admits Chamath Palihapitiya, former Facebook VP of user growth. This was in response to a question about his involvement in exploiting consumer behavior. These dopamine-driven feedback loops have been embedded in our smartphones, creating habits and shaping our behavior without us even noticing them. In order to maximize profit, mobile product designers have harnessed the addictive potential of techniques such as variable ratio reward schedules to manipulate user behavior and capture more engagement for advertisers.

Understanding Dopamine & Addiction

Before we…

Darren Lee

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